Healthy Choice

Overview

Healthy Choice is a program sponsor of the American Heart Association's Heart disease in women Center program. As one of ConAgra, Inc.'s premier brands, Healthy Choice is the nation's first and leading line of "good for you" prepared foods. Known for great taste, variety and convenience, Healthy Choice products are designed for time-sensitive consumers of all ages who are seeking a balanced, healthy diet and lifestyle. All products in the line deliver controlled levels of fat, saturated fat, cholesterol and sodium.

Product Line

Widely credited for pioneering the development of health-positioned foods, Healthy Choice introduced its first nutritious frozen dinners in 1988. Today, Healthy Choice offers consumers more than 300 convenient products in 12 major food segments.

The Healthy Choice product family includes frozen dinners and entrees; cold cuts; franks, breakfast sausages and smoked sausages; service deli meats; low fat cheese; ready-to-serve soups; pasta sauces; premium low-fat ice cream; seafood; microwave popcorn; ready-to-eat multi-grain cereals; and Healthy Choice bread.

Through foodservice programs, many of the Healthy Choice frozen entrees, side dishes, deli meats and cold cuts also are available through cafeterias in businesses, hospitals, universities and airports. Through foodservice channels, a Healthy Choice meal is served every 7.1 seconds.

Product Packaging

Healthy Choice products are readily and consistently identified by their trademark green packaging and easy-to-read labels. From the outset, Healthy Choice has won acclaim throughout the food industry for its innovative approach to communicating clear, useful nutrition and serving information on its packaging. Many nutrition leaders credit Healthy Choice for providing a model for current FDA nutritional labels.

Nutritional Standards

All Healthy Choice products achieve high nutritional standards by delivering less than 30 percent of calories from total fat. The products also are cholesterol- and sodium-controlled so that they can be incorporated readily into a daily eating plan that contains no more than 300 milligrams of cholesterol and 2,400 milligrams of sodium.

Distribution

Healthy Choice products are available nationwide in grocery stores. Select items also are available at convenience stores and warehouse clubs. In addition, Healthy Choice products reach consumers through foodservice programs in healthcare, businesses, colleges/universities and schools.

Leadership in Consumer Education

Healthy Choice has assumed a leadership role in educating consumers about healthful eating and lifestyles. In addition to its informative labels, Healthy Choice maintains a consumer-information service that answers thousands of inquiries each year about product content and usage. Consumers with questions or comments about Healthy Choice may call 1-800-323-9980.

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The information in the American Heart Association (AHA) Web site is not a substitute for medical advice or treatment, and the AHA recommends consultation with your doctor or healthcare professional.